USP ... Unique Selling Proposition: 2/8/2007 ... excerpts from Book Review

Which services and or products will you provide to others?

Product mix is about having the right items for sale when someone comes calling.

Every brand must provide some unique benefit for others and it must drive that point home 24/7/365. This is USP - Unique Selling Proposition.

Your USP is a phrase explaining why others should do business with you.

Your USP has to be something that others will remember. It should be easy to understand by all readers and or listeners.








If you say it, do it.

Advertising - Marketing is the key to success.

There has to be a meeting of the minds: "You inform' and "they want.'

Advertising - Marketing is a dynamic, on going communication effort designed to get the attention of others and persuade them to purchase products or services.

I reviewed this book while being the Business Coach Host/Editor/Writer for another site.

Bill Boudreaux, is the author of 'The Complete Startup Guide for the Black Entrepreneur.

Marketing Options .. Create A Portfolio - Website - Blog (2-8-2007)

Sharing from a book I reviewed, while being the Business Coach Host/Editor/Writer for a site.

Many websites are created from templates that have already been developed meaning you do not need software.

Usually when you subscribe to an Internet Service Provider they include Website Space that you may use.

Do you know how to create your own blog - website - portfolio? You'll need to learn to create a website - blog or seek a local high school student. You can also look in your telephone book to find a web designer as well.

Creating a website is not difficult. Some websites have templates that you can choose and you are also on the road to your own site.

You could promote - market your site by submitting it to search engines.


The author shared that search engine optimization is beyond the scope of his book.





I reviewed this book while being the Business Coach Host, Editor, Writer for another site.

Bill Boudreaux, is the author of 'The Complete Startup Guide for the Black Entrepreneur.