Which services and or products will you provide to others?
Product mix is about having the right items for sale when someone comes calling.
Every brand must provide some unique benefit for others and it must drive that point home 24/7/365. This is USP - Unique Selling Proposition.
Your USP is a phrase explaining why others should do business with you.
Your USP has to be something that others will remember. It should be easy to understand by all readers and or listeners.
If you say it, do it.
Advertising - Marketing is the key to success.
There has to be a meeting of the minds: "You inform' and "they want.'
Advertising - Marketing is a dynamic, on going communication effort designed to get the attention of others and persuade them to purchase products or services.
I reviewed this book while being the Business Coach Host/Editor/Writer for another site.
Bill Boudreaux, is the author of 'The Complete Startup Guide for the Black Entrepreneur.