Marketing requires a lot of imagination and creativity.
The key to marketing effectiveness is to know your customer and to target your marketing to those potential customers.
Some people will buy your product and others will not. That's Economics 101.
The marketing concept includes:
Market research.
1. Identify your customers.
2. Determine what they want to buy.
Market Strategy - You can not be all things to all people.
Market mix - Provide others with the best value for their money by considering the 4 "P's" of marketing: Products'Services, Promotion, Place and Price.
I reviewed this book while being the Business Coach Host/Editor/Writer for another site.
Bill Boudreaux, is the author of 'The Complete Startup Guide for the Black Entrepreneru.
