Translate

Tuesday, October 15, 2013

USP ... Unique Selling Proposition: 2/8/2007 ... excerpts from Book Review

Which services and or products will you provide to others?

Product mix is about having the right items for sale when someone comes calling.

Every brand must provide some unique benefit for others and it must drive that point home 24/7/365. This is USP - Unique Selling Proposition.

Your USP is a phrase explaining why others should do business with you.

Your USP has to be something that others will remember. It should be easy to understand by all readers and or listeners.





My Own Labels


If you say it, do it.

Advertising - Marketing is the key to success.

There has to be a meeting of the minds: "You inform' and "they want.'

Advertising - Marketing is a dynamic, on going communication effort designed to get the attention of others and persuade them to purchase products or services.

I reviewed this book while being the Business Coach Host/Editor/Writer for another site.

Bill Boudreaux, is the author of 'The Complete Startup Guide for the Black Entrepreneur.

Marketing Plans & Concepts .. 2/8/2007 ... excerpts from a Book Review



Marketing requires a lot of imagination and creativity.

The key to marketing effectiveness is to know your customer and to target your marketing to those potential customers.

Some people will buy your product and others will not. That's Economics 101.


The marketing concept includes:

Market research.

1. Identify your customers.

2. Determine what they want to buy.



180x150 Marketing Evaluation



Market Strategy - You can not be all things to all people.

Market mix - Provide others with the best value for their money by considering the 4 "P's" of marketing: Products'Services, Promotion, Place and Price.


I reviewed this book while being the Business Coach Host/Editor/Writer for another site.

Bill Boudreaux, is the author of 'The Complete Startup Guide for the Black Entrepreneru.

A Tornado Is Comin: Book Review (2005)



El-Roi . The Strong One Who Sees . Exodus 16:12,13.. God is not sleep....HE is at the same place HE was when Jesus was on the cross.

I reviewed this book in 2005 while being a Writer & Host of a Baptist Site.

Finding peace in all kinds of weather.

Finding the Storm Cellar of God's Power.

This California - bred - and - raised woman couldn't believe it. She looked out at the Illinois landscape from her hotel room and couldn't comprehend the power of the storm that was lighting up the night sky. The TV blasted the warning that a tornado was possible and urged everyone to stay tuned for further coverage.

A tornado never did appear that evening, but speaker and writer Pamela Sonnenmopser told her of the time she lived through the devastation of one.

As she made her way through the winding road leading home, the clouds began to gather green and ominous. Suddenly the shrill shrieks of the emergency broadcast system came on the radio.

The announcer on the radio stated in monotones that a tornado with one-hundred-mile-an-hour winds was heading to Rushville, Missouri, at at rate of thirty-five miles per hour.

In their home, she made a few phone calls to warn several people.

Remembering more tornado tips, she ran to the center of their house and surrounded her body with blankets from her bed. There was nothing she could do except pray as the roaring sound of the nearby tornado was accented by sounds of breaking glass and tearing metal.

God had protected her from the storm.

Pamela concluded her story by saying,

We don't have to live in worry. We just need to walk in faith and trust that God is in control when we can't see what HE is doing.

The next time you feel like a tornado of worries is heading your way, trust God. HE is our storm cellar of protection and care. We can trust HIM.

Kathy Collard Miller, Author -- Partly Cloudy with Scattered Worries. The author is a popular conference speaker and best-selling author. She has appeared on the 700 Club and other radio and TV programs and has spoken in five foreign countries.

Marketing Options .. Create A Portfolio - Website - Blog (2-8-2007)



Sharing from a book I reviewed, while being the Business Coach Host/Editor/Writer for a site.

Many websites are created from templates that have already been developed meaning you do not need software.

Usually when you subscribe to an Internet Service Provider they include Website Space that you may use.

Do you know how to create your own blog - website - portfolio? You'll need to learn to create a website - blog or seek a local high school student. You can also look in your telephone book to find a web designer as well.

Creating a website is not difficult. Some websites have templates that you can choose and you are also on the road to your own site.

You could promote - market your site by submitting it to search engines.


The author shared that search engine optimization is beyond the scope of his book.


VPS Hosting starting at $19 from UltraHosting



I reviewed this book while being the Business Coach Host, Editor, Writer for another site.

Bill Boudreaux, is the author of 'The Complete Startup Guide for the Black Entrepreneur.

Hot Chocolate For The Spirit: Book Review




I reviewed this book, I think before 2005.

There's nothing better than setting down with a hot cup of chocolate, especially on a cold, dreary night. It's soothing & warms the insides through & through.

May you also begin to experience the victorious life Jesus came to give you.

Remember the Israelites? It was a short journey from the Red Sea to Canaan, the Promised Land. God had delivered the Israelites from Slavery in Egypt, & in Canaan the Israelites would be free to serve & worship HIM.

Then they wandered for forty years.

Someone shared this Biblical Truth with the author, & she realized she was "wandering in the wilderness." Her book is a product of her decision to become unstuck.

Are you wandering in the wilderness?

Whatever you desire, it will take faith in God for changes in your life to happen.

Make a list of your goals & vision if you haven't already. Make a list of the tasks you do daily, weekly, monthly & yearly to reach your mission.

Keep this list handy & pray over it each day. Find a scripture that aligns with each of your goals & pray those verses daily.

John 8 reveals two sides of God's LOVE.

The chapter begins with a woman caught in the act of adultery. The Scribes & Pharisees bring her to Jesus & tell him about her sin. According to the law of Moses, she deserves death by stoning.

Jesus said ... He that is without sin among you, let him first cast a stone at her (John 8:7). One by one they walked away.

Jesus asked the woman, where are thine accusers? Jesus said unto her, go, & sin no more (John 8:10-11).

Love is tender & it is sometimes tough. Love forgives & it also confronts.

Moving higher means growing up, & in order to grow up there must be a separation.

Abraham, Issac, & Jacob all went through a separation process & reaped great rewards.

Abraham left his family & caught the vision of a Promised Land & descendants who became innumerable as the stars.

Issac, Abraham's son, left familiar surroundings & traveled to Egypt. There God prospered him in the middle of a famine.

Jacob's greed & selfishness drove him to deceive. To help him escape the wrath of his brother, Jacob's parents sent him away.

The transformation in Jacob was so great that God changed his name from Jacob(trickster) to Israel(Prince of God).

Separation is challenging & painful, but let God have HIS way.

There is a parable in Luke 18 that reveals a key to getting our prayers answered. In verse one Jesus told this parable to encourage men to keep praying & never faint.

Jesus asks if - a man who had no reverence for God & no consideration for people - will help someone because of their persistence, how much more will God respond to you, HIS very own child whom HE loves dearly?

We should never beat ourselves up. God forgives when we ask, once we repent. We should learn from our mistakes.

Jesus said in John 15:5 that without HIM we can do nothing.




Pray Psalm 150 -- Praise ye the LORD, Praise God in HIS sanctuary ... Praise him for HIS mighty acts ... Praise HIM with the sound of the trumpet ... Let every thing that hath breath praise th LORD.

The author shared she's had several opportunities to move past her comfort zone.

II Kings 7: The city of Samaria had been surrounded by the army of Syria. The prophet Elisha foretold that the city would have relief within one day.

Four lepers sat on the outskirts of the city talking among themselves.

So, they decided upon a bold plan. They would visit the Syrian camp.

When the lepers arrived at the camp no one was there! II Kings 7:6-7 tells us the LORD caused a great noise that sounded like a mighty army approaching. The Syrians had panicked & fled into the night, leaving behind their belongings.

Leaps of faith aren't easy.

Taking a leap of faith will mean different things to different people.

God has appointed you to reach out & touch the life of at least one person.

One night the author dreamed she was in prison along with several friends. Her friends decided to break out.

Terrified of the bulldogs that guarded the place, she wasn't in agreement with their plan. Her companions were not afraid.

But as they walked towards the gate that would take them beyond the prison walls, the bulldogs cleared the path for them. They walked through & were not harmed in any way.

The author feels God spoke to her through her dream -- if she responded to HIS guidance with faith & boldness, the "bulldogs" in her life would move aside.

Has a bad experience made you fearful?

Our good works should flow out from our communion with God.

Jesus said the second greatest commandment is to love others as you love yourself.

Take time to renew & refresh.

The Bible is our blueprint.

Living a Godly life is a fight, & we need every piece of information we can get our hands on.

We should strive to do a first-rate job in whatever we are involved with. Someone may be watching.

God is certainly watching. The Bible tells us to do everything as unto the LORD.

The author shares she's been through the ups & downs. And, boy have she shed a lot of tears. Through it all, she shares there has been one thing that sustained her: hope.

Karin Peavy is the author of Hot Chocolate For The Spirit. A rich, meaningful book. Shares on dealing with difficult transitions. Comfort for your heart throughout every season of your life.

Monday, October 14, 2013

Sibling Rivalry ... 10/20/2013 Sunday School Lesson

Genesis/Bereshith . Hebrews 11 . Beer-sheba . Paran . Abraham . Issac . Ishmael . Pray (Global peace for all peoples of faith & Christian Arabs) . angel of God . Eliezer . Damascus . Hagar . Sarah . Beer-la-hai-roi . Kadesh . Moriah . Jehovah-jireh . Abimelech . Gerar . Ahuzzath . Faith . Sunday School Lesson

The Sunday School Lesson is shared from Genesis/Bereshith 21:13-14,17-21; 26:2-56,12-13 (Devotional Reading: Hebrews 11:17-22; Background Scripture: Genesis/Bereshith 15:1-6; 16; 17:1-14,18,20-27; 21:9-21; 26:1-25).

Genesis 21:12b-13 ... In all that Sarah hath said unto thee, hearken unto her voice; for in Issac shall thy seed be called. And also of the son of the bondwoman will I make a nation, because he is thy seed.

Beer-sheba (well of the oath) city and site of three great wells, with Christian ruins, now called Bir-es-sebaast.

Paran, site of the Israelite encampment. ... desert of, in Arabia Petraea.

Eliezer (my God is help), Abraham's steward.

Damascus, an ancient and celebrated city of Syria. ... apostle Paul's journey to.

Beer-la-hai-roi, a well near Kadesh-barnea.

Kadesh (holy) or Kadesh-Barnea (sacred desert), a place on the borders of the promised land, modern Ain Qadees, 12 miles east-southeast of Beer-sheba.

Moriah (provided by Jehovah).

Jehovah-jireh (the Lord will provide).

Abimelech, Issac rebuked by and makes a covenant with. (Not the same King of Gerar, that was reproved by God about Abraham's wife).

Gerar (halting place), a royal city of the Philistines.

Ahuzzath (possession).


Hebrews 11:17-22 ... The nature and fruits of faith. The worthy fruits thereof in the father's of old time.


Genesis 21:13-14

Verse 13 ... Other Nations; Offshoots Of The Abrahamic Stock; Ishmaelites

Verse 14 ... The Family; The Institution & Laws of Marriage; Polygamy & Concubinage Practised, Trouble from It.

(Genesis 21:10; 13 ... Reference Scripture in Sunday School Book)






Genesis 21:17-21

Verse 17 ... Angela; Good Angels: The Angel of The Lord, Or, Of God; Instances of His Appearing.

Verse 18 ... Angels; Good Angels: The Angel of The Lord, Or, Of God; Utters Predictions.

Verse 19 ... Miracles; Supernatural Bodily Gifts & Deprivation; Gift of Bodily Vision.

Verses 20,21 ... Other Nations; Offshoots Of The Abrahamic Stock; Ishmaelites.

(Genesis 21:15-16; 16:3)


Genesis 26:2-5,12-13

Verses 2,3 ... The Hebrews; God's Chosen People; Canaan Promised.

Verse 3 ... The Upright Are Blessed & Prospered (Prosperity means different things to different individuals).

Verse 4 ... Other Nations; The Conversion Of The Gentiles; The Promise Made to Abraham ... The Hebrews; The Height from Which the Hebrews Fell, The Prosperity Promised.

Verse 5 ... Works of God; God's Providence In Moral Discipline; Their Prosperity.

Verse 12 ... Industrial Employments & Products; Tilling The Ground; How Fertile It Was.

Verse 13 ... Civil & Social Life; Social Relations & Duties; Riches, Instances.

(Genesis 22:1-19; 23; 25; 26; 12:10; Galatians 3:8)


Monday - October 14, 2013 - The Promise of Many Descendants - Genesis 15:1-6

Verse 1 ... The Lord's Love & Care for HIS Children. Safety from All Harm & Danger. (This does not mean you will not have trials & tribulations).

God encourageth Abram: promiseth him a son & a numerous seed: he is justified by faith.


Tuesday - October 15, 2013 - A Child Born in Affliction - Genesis 16:7-16

Verse 13 ... The Lord's Love & Care for HIS Children.

Hagar fleeth from her mistress, is sent back by an angel to submit to her. Ishmael is born.


Wednesday - October 16, 2013 - The Symbol of the Covenant - Genesis 17:9-14

Circumcision instituted.


Thursday - October 17, 2013 - Abraham's Test of Faith - Genesis 22:1-8

Abraham offering Issac.


Friday - October 18, 2013 - Abraham's Obedience Blessed - Genesis 22:9-18

Abraham is stayed by an angel: he is blessed again.


Saturday - October 19, 2013 - The Blessed of the Lord - Genesis 26:26-31

Verse 29 ... The Lord's Love & Care for HIS Children. The Upright are Blessed & Prospered.

Abimelech's Covenant with Issac.


Sunday - October 20, 2013 - Blessing Two Family Branches - Genesis 21:13-21; 26:2-5,12-13


Scripture reference used/taken from: The International Handy Teacher's Bible Encyclopedia/Concordance KJV Precious Promise Bible & KJV Topical Edition Bible




Career & Life Skills (2005) ... excerpts from Book Review

Book Review, Book Club, Susan Morem, Job hunting, Resumes, Employment, Vocational guidance, Career Development, Career & Life Skills

You know the story, I reviewed this book in 2005, while being the Business Coach host/editor/writer for another site.

Insider advice to people seeking or working in their first job.

Working as an intern or in a temporary position allows you to build your skills and business network and enhance your marketability to prospective employers.

If you were to start your own business, you would need to set up an office and purchase some equipment. The following are some of the typical items necessary to run a work-from-home-job and or business.

Telephone

Computer - mobile

Internet connection

Pens, pencils


125x125 Logo



Now in 2013 it could be easier to gain some of your items, such as the library and other places provide free Internet access and Wi-Fi. If you are low income you have a very great chance of applying for a free cell phone.

As long as you have access to these things when you need them, you should be able to manage.



Internships and temporary assignments are ways to gain practical on-the-job-training while developing your professional skills.

To successfully network, you must be willing to talk to people outside of your circle of acquaintances.

You Are a Gift. Think of yourself as a gift to any company lucky enough to employ you.

Create a Resume. It is important to include your name, address, telephone number, and email address so that, if interested someone will know how to get in touch with you.

College students who decide to wait until they've earned their degrees to begin their careers may be at a professional disadvantage.

I was most thankful for Ms. Susan Morem to have her book shipped to me.

Ms. Morem decided to talk with companies and learn about the challenges they are facing with young professionals. Her goals: discover what information was missing from the classroom and provide young people, via her book, with the necessary information before they enter the work place for the first time.

Ms. Morem is a nationally recognized career and workplace expert. Her client list includes many Fortune 500 Companies, including Citiban, Coca-Cola, Honeywell, 3M, Sears, Target Stores, US Bank and Wells Fargo.

Susan has created and been featured in nine international distributed training videos.

Ms. Morem is the author of 'How To Get a Job and Keep It.